Smiley

THE SMILEY COMPANY

Founded in 1972 by French journalist Franklin Loufrani, Smiley began as a feel-good news campaign launched across several major European newspapers. For over 50 years, Smiley has shaped the way we share happiness and express ourselves through its iconic products around the globe.

Smiley is an evergreen lifestyle brand that has become a symbol of optimism for new generations over the years, influencing musical eras and pop culture while pursuing positivity through creativity.

More than 50 years later, Smiley has evolved into something greater than an icon, a brand, and a lifestyle: it is now a spirit and a philosophy, serving as a reminder of just how powerful a smile can be.

Brand Mission

We collaborate with the most powerful global and local partners to spread happiness and deliver positive marketing messages through unique and engaging collaborations.

THE SMILEY COMPANY

Smiley由法國記者佛蘭克林·盧弗拉尼（FranklinLoufrani）于1972年創立，他在許多歐洲主要報紙上發起了一場讓人感覺良好的新聞宣傳活動。50多年來，Smiley通過遍佈全球的標誌性產品塑造了我們分享快樂和表達自我的方式。

笑臉是一個常青的生活方式品牌，多年來已成為新一代樂觀主義者的象徵，影響著音樂世代和流行文化，並通過創造力追求積極性。

50多年過去了，Smiley已經不僅僅是一個偶像、一個品牌和一種生活方式：它現在是一種精神和一種哲學，提醒人們微笑是多麼強大。

品牌使命

我們與全球和當地最具實力的合作夥伴 合作，通過獨特和富有吸引力的合作，傳播快樂，傳遞積極的行銷資訊。