Namchini

“NAMCHINI” – Always Yours

From now on, you will never feel lonely again.

Created by Korea’s renowned design company “BAN8”,
the character NAMCHINI (남친) made its first appearance in the brand’s 2015 calendar.
In Korean, “남친” means “boyfriend,”
and NAMCHINI was introduced as a dedicated healing companion for women,
featuring a diverse range of NAMCHINI characters.

These characters evolve with the trends of the times,
offering fun and relatable content that fulfills emotional needs,
bringing warmth and joy to everyday life.

永遠專屬於你的「NAMCHINI」

從此以後,你不再感到孤單。

來自韓國知名趣味設計公司 「BAN8」
2015 年推出的角色 NAMCHINI(男친) 首次亮相於品牌日曆中。


「男친」在韓文中意為「男朋友」,
作為女性的專屬療癒伴侶,推出了多樣化的 NAMCHINI 系列角色

這些角色隨著時代的潮流變化,
創造出滿足內心需求的有趣且引人共鳴的內容,
為人們的生活帶來更多溫暖與歡樂。

Not Just K-Culture, But a Design Aesthetic

In Korea, BAN8 creates fun and innovative products designed in Korean,
while in Japan, it introduces fresh, exciting, and delightful items in Japanese.
The brand’s flagship character, NAMCHINI,
aims to add a touch of happiness and healing to everyone’s daily life.

Target Audience

  • Primary Target: Women in their 20s
  • Secondary Target: Women in their teens and 30s

BAN8 designs are more than just products—they are emotional connections,
turning ordinary days into something warmer and more adorable!

不僅僅是韓流,而是一種設計美學

在韓國,BAN8 以韓文設計出充滿趣味與創意的商品,
而在日本,則以日語推出新穎、有趣且令人愉快的作品。
品牌代表角色 NAMCHINI
希望能為所有人的日常生活增添一抹微笑與療癒的時刻。

品牌目標對象

  • 主要目標對象:20代女性
  • 次要目標對象:10代與30代女性

BAN8 的設計不僅是商品,而是一種情感連結,
讓每個平凡的日子都變得更加溫暖可愛!